Aside from distilling tweets on a subject, it could also make it easier to discover tweets from people you might not have followed who nevertheless have something interesting to say about a subject. The company also hopes the feature will make it easier for new users to get started on the platform. Currently, that can be a bit daunting, as people who are logging into twitter for the first time probably have no idea who to follow aside from select friends and celebrities. It’s similar to the original concept behind Twitter moments, which amassed tweets surrounding particular current events. The differences are that Topics are not nearly as ephemeral, as they’re subjects you can follow indefinitely, and that they show up directly on your feed like any other tweet. To follow a topic, simply search for the subject you’re interested in. You’ll see a description of the topic listed atop the search and can then just press the ‘Follow’ button. Thereafter, you’ll see a badge on tweets in your timeline sourced from the topic you’re following. The feature currently covers 300 topics, with more on the way.
